SUNOVION PHARMACEUTICAL

ROOM TO BREATHE CAMPAIGN

Responsibilities:

As production support on this project directed the convention center union labor team, the fabrication partner and the client team to ensure all logistics and elements of the project followed the project timeline and adhered to all union labor laws. 

Event overview:

Room To Breathe was an interactive educational marketing program designed as an immersive home experience. In the custom designed home simulation, consumers walked through the lives of hypothetical  Lonhala Magnair patients with an engaging tour followed by a speaker presentation. This interactive program was created as the first public launch of the Lonhala Magnair nebulizer at the 2018 CHEST convention in San Antonio, Texas. It was designed, built and scripted as an informative brand experience that invited Health Care Professionals to learn about a newly launched nebulizer treatment option for their patients withChronic Obstructive Pulmonary Disease.